Residents of Melbourne’s CBD and essential workers will be yelled at for free coffee just by entering any of the 12 cafes on Friday – if they arrive early enough.
The Visit Victoria initiative is called ‘Sip for Vic’ and aims to help CBD businesses exercise rigor during the lockdown, while celebrating International Coffee Day.
Those who live in the CBD or essential workers in the area can grab a free coffee at the cafe on Friday mornings.
Coffees will go to the first 100 customers of each cafe and there is a limit of one per person.
Customers only need to mention the Sip for Vic initiative to claim their drink.
The cafes offering the free coffees are:
- Brother Baba Budan on Little Bourke Street
- Vacation on the exhibition street
- Patricia at the corner of Little Bourke and Little Williams streets
- The Honest Coffee League on Exploration Lane
- King St Espresso on King Street
- Cup of Truth on rue Degraves
- little rascal on Drewery Lane
- Axil coffee roasters in Melbourne Central on Elizabeth Street
- Cathedral Cafe on Swanston Street
- Dukes roasters on Flinders Lane
- Beans Industry on Little Collins Street
- People’s cafe on Bensons Walk
“If you are lucky enough to benefit from this initiative, I encourage you to pay next: be very nice to your baristas, post about coffee on social media, or even consider buying a morning muffin with your coffee.” if you can, ”said Visit Victoria CEO Brendan McClements.
“It’s inspiring to see the Victorian community supporting our industry through Click for Vic. We once again ask people to consider supporting local operators by ordering coffee products from your favorite Victorian business this Friday.
According to Roy Morgan data, 11.5% of Melbourne residents visit a cafe 16 or more times in an average three-month period.